Business has evolved so much to the point that we can now pay for anything with the click of a button. We don’t even need to carry a wallet anymore and can have a literal “digital wallet” where all of our bank accounts, credit, and debit cards are stored for ease of access. All you have to do is open your phone and hold it up to the machine to scan the card information and you’ve paid, Indeni. That’s one piece of technology that has changed business tremendously and so in this article we will be discussing how other business technologies can help you succeed.
Business Technologies to Help You Succeed
If you were not born into the digital age and have run into obstacles in the past, don’t worry, these technologies are fairly simple to understand and you can always have someone else implement them for you. Below are four of the most important pieces of technologies we currently have to help you achieve your business goals and promote growth:
1. Artificial intelligence: This is by far the most underestimated and the least understood of the five. Artificial intelligence (AI) is a piece of technology, algorithms which learn on their own and remove previously tried and failed methods to find out the best way of going about and achieving a certain task. For example, if you give an AI the task of getting ten potential customers to your website, it will do so no matter what, if you have the coding skills necessary to create such an AI.
2. Marketing automation: This is a type of artificial intelligence, but it doesn’t actually think for itself, it just does what you ask it to do. In this case, you can automate things like social media posts for months in advance. Imagine the amount of time this will give you.
3. CRMs: Though these customer relations management technologies have been around for a long time, they simply keep getting better. If your business doesn’t have one, I don’t know what you’re waiting for. It not only lets you store customer and lead information, but can also act as a planner, to-do list, and for your team to collaborate on projects.
4. Augmented and Virtual Reality: Mark my words, in the coming five years these two pieces of technology will allow people to digitally transfer themselves to any store in the world and see real, life-sized digital objects to purchase.
In conclusion in this article we discussed the topic of business technologies and why you should be using certain ones. These include automated marketing, artificial intelligence, CRMs, and augmented as well as virtual reality. The first one you should implement in your business if you haven’t already would be customer relations management software to keep track of all the important metrics as well as every current, potential, and past customers. In the future there will be no physical stores, but virtual and augmented reality will make it possible for you to see and soon, even feel an object without you having to leave your home.